Retailers often ask me how much they should charge for shipping. Retailers often tell me that they'd like to make money on shipping, or at the least not lose any.
I'd remind retailers that many large retailers are losing money on shipping. In this super competitive environment, just getting the sale and a new customer are the goals.
As an example, please see this article about amazon.com and Walmart competing to offer super low shipping fees. Walmart traditionally requires a minimum purchase of $...
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